A Rousing Discussion About Waffles

At a dinner party recently, this billboard proved to us once again that advertising works.

Two thick waffles holding together a sandwich of egg, sausage and cheese. To some people, that's just about the perfect breakfast. To other people, it's a heart attack waiting to happen.

A friend at this party was recounting a recent drive during which he became hungry, and was considering whether he should stop for breakfast. He then passed this Tim Hortons billboard, and -- voila! -- his decision was made.

"Genius!" he thought. "A breakfast sandwich where instead of biscuits, they use waffles! I think I'll buy one this very instant!"

Subsequent discussion at this dinner party centred around whether the "waffle instead of biscuits" sandwich was a delicious idea, or gross. A clear answer was never arrived at, but one thing became clear: this marketing campaign is a winner.

Not everybody at that dining room table was going to buy one of these things, but everybody now knew that it existed. And that's a marketing success. Consumer was hungry, consumer saw a food ad, consumer headed straight for the nearest drive-thru.

Marketing isn't always this simple, but it's wonderful when it is.

Photo credit 2018 Joe Middleton